Top 20 Selling Beers of 2011
In the past, we’ve reported the top beer brands in the world. However, how do the beers stack up in the US? Do you see any craft beers start to gain momentum? Which breweries own the top brands? SymphonyIRI Group, a Chicago-based market research firm, put together some interesting data for us to give you the answers.
The caveat in this list below is that the average price of each beer changes. Some are more premium than other, thus command a higher sales revenue. For example, even though Coors Light had more volume than Budweiser in 2011 – they still are losing from a total revenue perspective (i.e. how many dollars the company received for its product).
|Rank||Brand||Brewery||Revenue||% Change from 2010|
|1.)||Bud Light||Anheuser-Busch InBev||$5,327,145,000||1.33%|
|3.)||Coors Light||Millercoors Brewing||$1,946,762,000||3.72%|
|4.)||Miller Lite||Millercoors Brewing||$1,672,598,000||-0.47%|
|5.)||Natural Light||Anheuser-Busch InBev||$1,089,709,000||-2.80%|
|6.)||Corona Extra||Crown Imports||$964,968,900||5.34%|
|7.)||Busch Light||Anheuser-Busch InBev||$735,397,100||0.34%|
|8.)||Busch||Anheuser Busch InBev||$684,463,700||1.98%|
|10.)||Michelob Ultra||Anheuser Busch InBev||$518,075,100||10.32%|
|11.)||Miller High Life||Millercoors Brewing||$498,743,900||-0.89%|
|12.)||Keystone Light||Millercoors Brewing||$484,396,900||-1.24%|
|13.)||Natural Ice||Anheuser Busch InBev||$363,154,400||4.54%|
|14.)||Modelo Especial||Crown Imports||$331,697,700||19.23%|
|15.)||Bud Light Lime||Anheuser Busch InBev||$299,320,300||-8.75%|
|17.)||Bud Ice||Anheuser Busch InBev||$221,357,000||9.12%|
|18.)||PBR||Pabst Brewing Co.||$204,409,400||16.09%|
|19.)||Yuengling Lager||D G Yuengling & Sons||$185,332,400||26.34%|
|20.)||Corona Light||Crown Imports||$168,556,600||0.38%|
As you can tell from the table above, only one beer brand made the list from a craft brewery: Yuengling. Not surprisingly, it had the biggest jump to even make it on the bottom of the list. That may be why Yuengling overtook Boston Beer Company as the largest domestic brewery in the US.
Anheuser-Busch still claims 9 of the top 20 selling beers, and MillerCoors is close behind with 5. One trend that is apparent thugh is that most of Anheuser-Busch’s beers are seeing a decline in revenue. Perhaps, that’s why they are looking to expand the brand with items like Bud Light Platinum (to be announced at the SuperBowl). I guess they can’t cry too much, Bud Light does have an extreme head start on any brands.
How do you think 2012 will shape up?
Your Choice. Your Beer. Drink Up.
- Beer Universe