Tea and Coors: The World’s Most Refreshing Combo?
Molson Coors Brewing Company announced this week that it will be releasing an iced tea version of their flagship brand in April 2012. Coors Light Iced Tea is a beer/tea hybrid that contains notes of tea and citrus flavors. Do not take this refreshing brew for granted on a warm summer day, it packs a punch at 4% ABV that is notably stronger than its counterpart. This brew does not actually contain tea and therefore will not contain caffeine. Molson Coors CEO Peter Swinburn summed up this pairing perfectly:
"Coors Light is the world's most refreshing beer. Iced tea is the world's most refreshing non-alcoholic drink."
The concept of iced tea in alcoholic form is not a new idea. A number of companies have explored this idea in the past and it appears more competition is on the horizon. The makers of Mike’s Hard Lemonade were one of the first on the scene with Mike’s Hard Iced Tea. This “malternative” was just one in a series of ideal summer beverages from Mike’s. Twisted Tea, which is owned and operated by Boston Brewing Company, is another version that continues to have success in the market. Of course, Anheuser-Busch will not be outdone. They will be utilizing their Ultra line to spinoff Michelob Ultra 19th Hole Light Tea and Lemonade. Please, do not try to say that five times fast.
This product is just one in a series of new products being developed by Molson Coors. The goal is to combat the company’s slipping stock price, which has fallen 2.7% in recent days. This is despite seeing Coors Light pass Budweiser as the #2 beer in the nation. The company is focused on new product development rather than cost saving measures at this time. Other expected releases include Carling Zest, a limited release beer with citrus flavors and a new Fall Leinenkugel’s brew. Leinenkugel’s has treated beer drinkers’ palates to a number of variations over the years. One can only speculate what will come out of the Wisconsin brewery next.
The initial release of Coors Light Iced Tea will happen in Canada only. Initial sales will determine if this beverage will cross the border into the US. Cases of aluminum cans will be ready for purchase as the warm summer months roll around. The packaging makes this beverage a great fit for the golf course, a trip on the pontoon boat, or while taking in a baseball game.
Your Choice. Your Beer. Drink Up.
- Beer Universe