Craft Beer Gaining Access to Americas Pastime

By Josh Agate | May 31, 2012 | 0 Comments |
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The big breweries have always dominated beer sales at baseball stadiums.  Most parks and stadiums have licensed agreements with one or more of the big breweries which give them added perks for being a sponsor.  Three of the most obvious examples include Miller Park, Coors Field and Busch Stadium.  Perks include prime advertising space and exclusivity at main concession areas that generate the most traffic.  Another common perk comes from the “GET YOUR BEER HERE” vendors wondering through the rows selling big brewery beers to those that don’t want to miss a pitch.

Almost all baseball stadiums have made note of the craft beer revolution and you are now able to find craft beer at almost any park.  We discussed some of the best parks and fields to get craft beer in this article: Best Baseball Parks to Enjoy a Craft Beer.  Most commonly, small kiosks are set up in lower traffic areas that allow you to try different craft brews.  In other words, if you want a craft brew, you will have to go in search of it.  A number of stadiums have taken the next step in delivering great beer to baseball fans.

  • Kauffman Stadium, home of the Kansas City Royals, has given space to Boulevard Brewery, a local microbrew.  They have been given exclusive pub space behind home plate, a brewpub beyond the left field bleachers, and a large sign in left field.  Needless to say, there is plenty of Boulevard Unfiltered Wheat flowing throughout the stadium
  • The San Francisco Giants’ home, AT&T Park, has recently constructed Anchor Plaza just beyond the outfield scoreboard.  The area is a respite for craft beer lovers who might catch an inning on one of the many TV’s and enjoy and Anchor Steam Beer.  The Giants will also be hosting their first annual BrewFest, which gives participants a ticket to the game and a pre-game beer tasting of some great local craft brews.
  • The Minnesota Twins new stadium, Target Field, worked with Surly Brewing to develop a beer you can only enjoy within the confines of the park.  Omar Ansari, Founder of Surly Brewing, tells the story behind Bandwagon, a West Coast IPA.  “It really named itself.  We’ve got the craft beer bandwagon, the IPA bandwagon, the Surgly Bandwagon and even the Twins bandwagon.  Well, now we’re here, so it’s time to get on the bandwagon while there is still room.

Craft breweries continue to gain in popularity and respect in a wide variety of avenues and need continued support.  If you are already paying $7.50 for a light beer, why not spend a couple bucks more for a great craft brew.  I can think of one great reason: The Facts About Beer ABV.

Your Choice. Your Beer. Drink Up.
- Beer Universe

Josh Agate is a staff writer for Beer Universe follow him on Twitter at jagatelife.



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