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Latest Articles

  • The Legalization of Home Brewing in the United States

    One of the greatest aspects of brewing your own beer is the ability to enjoy something that is live, creative, and your own. For hundreds of years, people have been using simple, yet powerful ingredients to brew their own beer in order to enjoy beer as a natural part of life. However, it has not always been this way, as with the prohibition era in the United States came the inclusion of criminalizing the art and convenience of home brewing. It was not until 1978, 45 years after prohibition was repealed, that the United States once again legalized home brewing.

    As this year marks the 75th anniversary of the Volstead Act, I ask everyone to pay tribute to one of our greatest presiden...


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  • A Brief History of Beer Pong from Lebanon to Lehigh

    Although probably strikingly few college-age students across the country know what country Beirut is in (it's the capital of Lebanon), the term "Beirut" undoubtedly conjures images of ping pong balls and beer, not the Mediterranean and the Middle East. Commonly known as either beer pong or Beirut, this game has gone from being a foreign concept almost three decades ago to an established staple of almost any college-aged party.

    It seems as if almost everyone at least knows of beer pong's existence, and can easily picture teams of two standing opposite each other on a long table, with partially full cups of beer "racked" in a pyramid, empty cups littering both sides of the table. Pu...


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  • Skunked Beer - The Ultimate bitter beer face

    The ingredients in a beer and the process by which it is brewed allow for a great deal of variation in the final outcome, as the slightest tweak in one aspect of the beer could alter its taste entirely. This is why homebrews normally aren't as reliable for their taste as, lets say, a Bud Light. However, despite the near perfect record large brewers have in bringing you a consistent product, the opportunity still exists for an outside force to alter the state of ingredients that create the flavor we have all grown to love, thereby leaving you with a skunked beer on your hands.

    So it is Sunday afternoon and you just want to sit down on your couch and watch a football game with a bre...


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  • A Beer a Day...

    For thousands of years, humankind has guessed at the significance of alcohol. From celebrations to religious rites, alcohol has been a staple of the human diet. It is incorporated to some extent in countless ceremonies, including everything from Holy Communion to a ship's christening. Whether occasional, habitual, or binge, drinkers of every sort have guessed at whether alcohol, and specifically beer, has any healthy effects. Casual drinkers and undoubtedly all alcoholics have boisterously and frequently asserted the health benefits of beer. Fortunately, over the past two decades, researchers have found that there is more than a grain of truth to these assertions.

    The French Parad...


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  • Big Brewers' Marketing Gimmicks

    Over the past decade especially, marketing ploys and gimmicks have become a staple in the advertising repertoires of big breweries. With the Big Three (Anheuser-Busch, Molson-Coors, and SAB Miller) spending upwards of a billion dollars on advertising in 2006, it's no surprise that the most memorable gimmicks are funded by their massive budgets.

    Advertising by brewers, although once perceived as a sort of Periclean "might is right" phenomenon, with consumers in years buying into brewers messages by buying their beers, has seen recently displayed a movement away from this style due to the rapidly growing craft beer segment. While craft beer sales grew 11% l...


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