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  • Big Brewers' Marketing Gimmicks

    Over the past decade especially, marketing ploys and gimmicks have become a staple in the advertising repertoires of big breweries. With the Big Three (Anheuser-Busch, Molson-Coors, and SAB Miller) spending upwards of a billion dollars on advertising in 2006, it's no surprise that the most memorable gimmicks are funded by their massive budgets.

    Advertising by brewers, although once perceived as a sort of Periclean "might is right" phenomenon, with consumers in years buying into brewers messages by buying their beers, has seen recently displayed a movement away from this style due to the rapidly growing craft beer segment. While craft beer sales grew 11% l...


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  • Beer: Do we need anything else?

    We live in a world where matching is something is a necessity. Do my jeans match my shirt? Should I wear a striped tie with a blue shirt? Do my right and left sock at least look close to the same color? However, one thing seems to avoid the limelight when it comes to matching, and that is beer. Think about the last time you sat down to eat a meal; did the thought ever cross your mind about what kind of beer you should be drinking to complement the taste of your meal, or was the selection process based on which beer was most accessible in the refrigerator? The fact of the matter is, by putting forth even a minimal amount of effort in the selection process, even an amateur beer drinker can ...


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