- Brewed by: Sab Miller
- Additional beer information
- Region Available: Karnataka,Rajasthan
- Aroma: Malty
- Aroma Description: Light
- Serve at Temperature: Ice Cold
- Container: Bottle
THE TRULY INDIAN 100% MALT BEER FOR A 100% CELEBRATION OF OUR PASSIONS.
The Indian beer consumer has witnessed many beers of different tastes and flavors for ages. But none so rich and so vibrant and none that is truly 100%, like his passions.
Introducing Indus Pride, a 100% malt beer made using aroma hops and the finest malt that gives it a rich and vibrant taste specially suited to the Indian palate.
So what is so special about a 100% malt beer?
Most beers use a combination of sugar, maize or rice with malt. 100% malt gives the beer the full flavor, vibrant sunrise color and brewery fresh clarity. Indus Pride, with its 100% malt content has a well balanced taste, great mouth feel and is a great drinking experience.
Essential oils of the special hops are used in Indus Pride to add a distinctive flavor and aroma to the beer.
Special brewing process
Indus Pride has been brewed with passion to give you a consistent, balanced and fresh taste. The beer stays stable longer and has a longer shelf life.
Indus Pride is brewed longer for 18 days instead of 11 days for other beers. This helps release the full flavor of the malt and enrich the taste.
Indus Pride is a beer for the confident, fun, vivacious and passionate Indian who believes in living his passions to the fullest. He is passionate, modern and proud of his roots.
Indus Pride is brought to you by SABMiller group, one of the world’s Largest brewers with a heritage of over 100 years brewing history and presence across 6 continents and 60 countries.
Indus Pride will offer its consumers and retailers a young, rich and vibrant alternative to the old, traditional beers. SABMiller group commits to support the brand with outlet visibility drives and promotional incentives, thus ensuring that the brand moves off the shelf quickly.