Top 10 Beer Brands of 2011
Many breweries are constantly fighting for brand recognition. It’s simple – If your consumer can recognize your brand label on a tap or in the fridge at a bar, they will likely purchase it more than a brand they do not recognize / trust. A recent report, published by Millward Brown (a division of WPP), ranked the top 10 beer brands of 2011.
The beer industry is driven off of volume. The more that you sell, the more valuable your brand becomes (and vice-versa). According to the study, consumers in mature beer markets began to drink more ales (which are less gassy) and saw it as a substitute for wine with food. In emerging markets, Western brands continued to retain value as the “classy & quality” status symbol.
Since the economy is still sluggish, beer vendors have done what they can to combat lower prices and alternatives to their brand. In effect, major brewers have developed portfolios of quality, high-end beer and packaged them nicely in order to compete on retail shelves (so when you pick up a 6-pack you buy a more profitable product from the brewer).
Without further delay, here is your list – with the dollar value associated with each brand:
|Rank||Name||Brand Value||Brand Value % Change|
Not surprisingly for US residents, Budweiser and Bud Light remained atop the list. Last year, Bud Light was actually ahead of Budweiser; however, because of distribution and local taste preferences, Budweiser has enjoyed some additional global recognition. Let’s also not forget the Bud Light just became the official beer of the NFL.
Stella was one of the only other brands that appreciated from a global perspective. The study creates some of their success to being innovative with their marketing techniques. For example, Stella has created an iPhone app that lists all the bars in which it is being sold.
Let’s take a quick look at the major breweries who own the brands above:
- Anheuser-Busch InBev: Budweiser, Bud Light, Stella Artois, Brahma, Skol, Beck’s
- Heineken: Heineken
- SABMiller: Miller Lite
- Diageo: Guinness
- Grupo Modelo: Corona
That means that Anheuser-Busch InBev has a brand value of $29 billion! That’s not even taking into consideration the additional $2.75 billion they would receive from Corona’s brand value (they own 50% of Grupo Modelo).
Another interesting discussion topic came from the list: Brazilian Beer. Both Skol and Brahma were both on the list above, beating out brands like Coors Light and Molson. Brazil is the 4th largest beer market in the world with over 88 million barrels produced in 2010. As the world continues to globalize, we’re sure we will see other beers on here like Kingfisher (India) and Snow (China), the world’s best selling beer brand in 2008.
Your Choice. Your Beer. Drink Up.
- Beer Universe